“DOWNUNDER DIVA” BEKS releases debut EP “I’M THAT GIRL” + leading radio single “BACK 2 U”
From being on billboards in Europe to releasing with platinum artists DJ Sammy, Tribbs and Jerome – 2024 has started off strong for Brisbane pop artist Beks and it’s becoming clear to see why HAIM are talking about Beks backstage at Taylor Swift concerts. Her sold out headline show at Gingers in Sydney and headlining performances this year with Popchops (Brisbane) and Thursgay (Melbourne) have been leading up to her first full-length body of work, the outrageous EP titled “I’m That Girl”. Today she releases the EP alongside her priority radio single “Back 2 U”.
The prior singles from the EP have received overwhelming support, garnering over 3,000+ global radio spins across “I’m That Girl”, “Think About It” and “The Best Part of Breaking Up”. (see campaign wins below)
It’s time to unleash ‘Back 2 U’.
About Back 2 U
Written and recorded in June 2022 by Rebecca Callander (Beks) and Joakim Buddee (GL Publishing, Sweden) at GL Music Studios, Copenhagen.
One afternoon in Copenhagen during Beks 2022 European writing tour, she found herself locked (literally) inside GL Music Studios with Stockholm-based platinum producer and songwriter Joakim Buddee. It’s not a bad person to be sealed inside a studio for the night since Joakim is mostly known for his notable work with Polish Popstar, Margaret.
The songwriting pair, both far from home, Joakim away from his first newborn and Beks from her young nephew (who lives with her in Australia and places a significant part in Beks personal life) they bonded over the individual sacrifices they have made in their lives to be closer to music. This is evident in the lyrics of the song – “Everything, everything hurts, but the pain is the price that I pay, no credit”. The demo was circulated around and pitched to other artists, but eventually ended up back to Beks and has become the lead single and closing chapter to her first full length body of work.
“To be honest, Back 2 U felt so deeply personal to me that I never considered it would resonate in the same way it does for me with other people. I was wrong. I wept the the entire time I wrote it, tears of fatigue, tears of sacrifice, of disappointment, shame, tears of separation, of longing, of hope, tears of determination. Underneath all the comedy and drama and bravado, I really just want to provide for my family with my songs, I want to have something to show at the end of all this chaos and uncertainty of following my dreams that will make my family proud” – Beks.
It’s no surprise “Back 2 U” came out how it did, Beks has a knack for crafting infectious melodies and memorable hooks, Beks has been garnering attention and accolades from music critics and fans alike. Collaborations such as “Wildfire” with DJ Sammy and Achilles, and “To Be Loved” with Tribbs and Neptunica, have solidified her status as an emerging talent to watch.
Beks’ rise to prominence has been nothing short of meteoric. From captivating audiences at Suncorp Stadium and the Sydney Gay and Lesbian Mardi Gras to earning acclaim from publications like NME and Rolling Stone, she has proven herself to be a force to be reckoned with in the world of pop music.
In 2023, Beks’s star continued to ascend as she embarked on a whirlwind tour of the USA, showcasing her drumming finesse alongside legends from Blondie and her songwriting prowess has also caught the attention of audiences in Germany, where millions of streams have danced to her tunes.
But Beks’ appeal isn’t limited to one continent. Her UK and EU promo tour for “I’m That Girl” was a pop spectacle, while her music has resonated with audiences around the globe, earning her recognition from Channel 7’s Home and Away to RuPaul’s Drag Race.
Not content to be confined to the stage, Beks has also made a name for herself as a vivacious DJ, heating up the airwaves on stations such as M20 in Italy, B105, The Hit Network, KIIS, and Triple J.
GLOBAL SUCCESSES TO DATE
RADIO
AUSTRALIA: Triple J, Triple J Unearthed, Nightlife Media, Radio Metro, Joy FM, Wow 100.5
FM, 4ZZZ FM, 5 Triple Z, Three D Radio 93.7 FM, Hot FM Mildura
COTE D’IVOIRE: Radio Augusta
GERMANY: Kiel FM, Lübeck FM, Westküste FM, Herta 87.9
ITALY: M2O (#40 M2O weekly chart), Cluster FM, Radio Itaca, Punto Radio
ARGENTINA: Delta 90.3
FRANCE: Radio KC
NETHERLANDS: Deep Dance Radio
PORTUGAL: Radio Benedita, Radio Castrense
UK: Amazing Radio UK (+ playlist cover)
BELGIUM: Radio 2
SPAIN: Radio Sitges
IRELAND: RTÉ 2XM
MEXICO: Frecuencia Millenial
DIGITAL
Spotify
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